2 minute read

What is Topic Tag Targeting on Stack Overflow?

Did you know Stack Overflow and our technical Stack Exchange sites receive more than 100 million monthly visits from developers and technologists each month? That translates to a lot of questions. In fact, there are currently more than 20 million questions that have been asked to date on our sites. 

To organize all of this content, our users must designate at least one and up to five Topic Tags that are related to the question content. Currently, we have more than 60,000 active technical Topic Tags, ranging the spectrum of languages, frameworks, and technologies that modern developers and technologists use in their daily work. 

Example of a Topic Stack on stackoverflow.com

Are Topic Tags similar to hashtags? 

You may be wondering if Topic Tags are like the hashtags you use on social media platforms. Yes and no. While both can be used as a way to search content, Stack Overflow isn’t a social media platform and we have specific rules around the creation and use of Topic Tags on our sites, including review by other users and moderators. You won’t see #cutekitten videos, and may be disappointed to not find furballs among the [cat] questions. Topic Tags are based solely on content relevance versus the “trending” topics you’ll see hashtags used for on most social media platforms. 

Topic Tags provide a contextually relevant advertising experience

We know developers can be skeptical of marketing, and they’ve shared with us in various surveys that ad relevance is important to them. As an advertiser, you can use the Topic Tags on our sites to contextually target your ads, ensuring you reach the right person, with the right message, at the right moment. From [artificial-intelligence] to [devops] and [cloud] to [C#], your ads will appear on question pages that include tags that are relevant to your tool or service. With Topic Tag targeting, you can ensure your advertising campaign builds trust with the developer and technical community and, ultimately, delivers results for your business. 

We know this is a different way to target

We understand that this is a different way to target your ad campaigns and you may not know where to start. Not to worry. We’ve created Topic Tag groups to help you explore the content categories that may be most relevant to your campaign. From there, our team can work with you to find the right audience for your product or service. 

Want to learn more? 

Note: We never sell this Topic Tag data, so the only way to reach developers with this level of relevancy is to advertise with us.

Want to know more?

Let’s talk about how we can build a media plan that meets your marketing goals.

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