3 minute read

Boost engagement with an internal newsletter (Template) 

To get your people talking on Teams, try creating an internal newsletter. This template will make that process as quick and easy as possible. 

Introduction

This is your go-to template to drive awareness and adoption within your Team - in newsletter format. Typically sent by a Community Manager or champion,  this newsletter can help to get your people active on Teams. 

While this template has multiple sections that could be included, you should choose the sections that make the most sense to your specific goals and objectives.

Voice and Tone

  • As a Teams admin, your organization has its own culture and tone of voice guidelines.
  • Consider factors like writing style, grammar and mechanics, and even specific punctuation and formatting. 
  • Do you want to use images, infographics or other visual representations within the newsletter? These decisions can also impact the overall tone of the end result. 

Key Sections - Summary

Section 1
Short introduction: set the tone, preview what’s to come

Section 2
Quantitative summaries: statistics, measurable outcomes, and other numbers that help paint a picture of recent or long-term impacts

Section 3
Community updates: member shoutouts, upcoming events, and other community highlights

Section 4
Product updates: new features, product roadmaps, and product-related announcements

Section 5
Before the sign-off: a look ahead, audience asks, surveys, volunteer requests, and reminders

Layout suggestion of your newsletter

Key Sections - Details 

Section 1: Introduction

This section is designed to grab the reader’s attention. It sets the tone for the rest of the newsletter, and indicates what lies ahead. The introduction should be a concise and friendly welcome. The tone and style should be consistent with the rest of the newsletter.

Section 2: Quantitative Summaries

This section is designed to tell a story through numbers. Did you recently double your ROI, 10x your user-base or save dozens of hours through active tagging and engaged Q&As? Eye-catching, punchy statistics can help to summarize a business case or success story. What’s happening on Teams that’s making a difference to your business?

It also may help to provide a short narrative that adds additional context before sharing statistics and numbers. What message do you want to convey? You might want to include period-to-date statistics or life-to-date statistics that showcase the current state of the community.  

These stats might include:

Most active tags 
Time-to-answer
Interaction rate trends
Community usage statistics (members, searches, Q&A)

Section 3: Community updates

Stack Overflow for Teams exists to foster community. This crucial section can be used to draw attention to anything positive and collaborative happening within your community.  For example, you might highlight:

  • New members or user departments
  • Leading SMEs
  • Engaged members
  • Interesting questions, answers or content contributions
  • Community contributions and ambassadors
  • Announcements
  • Past or future events

Section 4: Product updates

This section is an opportunity to highlight product-led news. What new features are you excited about? What are the near-term and long-term plans on the product roadmap? What are your product, engineering, or marketing teams excited about? This section is also a handy place for demonstrating specific uses of a key feature. 

Section 5: Before the sign-off

This section is the final place to summarize, recap, or make requests of your audience. Is something coming up that you want to highlight? Do you need volunteers, or have other requests for the community? Any final reminders before you say goodbye? Those go here.

Using the Stack Overflow logo

Feel free to use our logo in your newsletter. You can find the logo for Stack Overflow and Stack Overflow for Teams available for download on our design site.

Ready to create your own?

Follow our template to help guide you through your first newsletter.

Open Google Doc

Make a copy or download as a PDF.

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