Banner advertising

Banner specs

• 728x90 (desktop only)
• 300x250 (blended placement across desktop and mobile)
• Maximum 25% SOV on any topic tag.
• We offer programmatic direct deals on a case-by-case basis.

Run of site or run of network

• Our Run of Site offering covers all Stack Overflow, whereas the Run of Network offering extends across our technical Stack Exchange sites.

How can I target my advertising campaigns on Stack Overflow?

At Stack Overflow, when it comes to targeting, we do things a little differently. We have a unique way to tag and categorize content to ensure ads are always contextually relevant. We call it Topic Tag Targeting. Currently, we have more than 60,000 Topic Tags active on the site. We use these tags to contextually target your ads. Here’s how it works:

• Every question has a tag – Between one and five Topic Tags are assigned to every question on Stack Overflow. Each tag matches the content. While we constantly add to our list of 60,000 tags, we have processes in place to make sure topic tags are always relevant to the question asked.
• You select your topic tags – You will make a list of the technologies you mention across all your marketing channels. We will work with you to either create a pre-built Topic Tag group or build a custom group for you.
• We help design campaigns based on precise relevance – Stack Overflow targets ads based on your Topic Tags. Our goal is to ensure that your ad reaches the right person with the right message at the right moment in a highly relevant environment.